SUV Prices

So, I just don't get it...No one, and I mean no one is buying big SUVs right now, and yet when I go to price them out at dealers, they could not are less about negotiating down the price. The situation is truly ridiculous! I keep getting told that the price they give, is the lowest they can go, citing that they are at invoice. Does anyone else find this completely crazy? Why are car dealers one of the only existing industries that can just say "fuck you - if you don't want it at the price i paid, move along..." I wish I could have the same attitude with my house right now, except for the fact that I can not get close to what i paid...nor does anyone give a shit about what i paid...they only care about what i am willing to accept. Why does the law of supply and demand skip over the auto industry, and when will they eventually have to drop their pants???